Linde Engineering North America Inc

Business Development Manager Technical Services & Proprietary Equipment

Job Location US-TX-Houston
# of Openings
Marketing/Business Development


Execute an assigned business development plan (BD Plan) for the region and/or accounts that results in increased order intake, market share, and return on sales for Linde Engineering’s EPC division in North America (LENA).


The Business Development Manager Technical Services & Proprietary Equipment shall be responsible for, but not limited to, the following:

  • Identification, qualifying and managing sales opportunities both externally and internally through contract award.
  • Developing relationships with industry contacts, prospective clients and existing customers.
  • Build and manage an active sales funnel with qualified opportunities in an effective manner to ensure achievement of order intake goals for LENA
  • Engage prospective customers early in the sales process to better understand their needs, qualify the opportunity and position the best solution to effectively meet the needs of the customer and LENA
  • Develop compelling “value propositions” through use of strategic sales plans to increase sales conversion rates and position LENA as a leading Technical Service &/or Proprietary Equipment provider.
  • Securing the prescribed order intake value for the assigned geographic market and/or designated accounts and/or designated products in the portfolio.
  • Execute annual business development plan for their assigned region and/or customer base in support of the LENA organization strategy and objectives.
  • Managing the annual business development expense budget for the activities in the assigned area of responsibility
  • Identifying key potential customers in the region and facilitate completion of vendor pre-qualifications and registrations as necessary to enable LENA to actively pursue business with the potential customers
  • Conduct market research, competitor analyses, and customer service and retention monitoring processes and initiatives for the assigned area of responsibility
  • Coordinating with other business development and sales associates across the Linde Group as necessary to better achieve business development plan objectives
  • Attending appropriate technical conferences and meetings
  • Assist in building effective commercial sales strategies that take advantage of regional partnerships for Technical Services &/or Proprietary Equipment as necessary
  • Learn and abide by the Linde Code of Ethics and Code of Conduct. Demonstrate honesty, integrity, and professionalism in all communications, actions and decisions.


  • Bachelor’s degree in engineering required, with experience in business, marketing, related field, or equivalent combination of education and experience
  • Minimum 5 years Business Development experience selling technology and/or specialized equipment to local plant facilities in the downstream market sector.
  • Previous experience in project management, construction management or technical services preferred.
  • Previous experience in process equipment, engineering design and construction of small capex projects preferred.
  • Documented success of selling technical services &/or equipment within an industrial market.
  • Technical skills in strategic planning and marketing, business and market development, market research, and planning and promotions
  • Highly developed organizational and planning skills
  • Knowledge and awareness of the Engineering, Procurement, Fabrication and Construction industry in North America.
  • Knowledge and awareness of the refining, petrochemical, natural gas and fertilizer market segments in North America including a broad network of local client relationships
  • Effective relationship skills
  • Effective computer skills; Microsoft Office Software,, and other Company and discipline specific software applications
  • Effective management of sales pipeline
  • Effective communication skills both verbally and in writing with superiors, colleagues, and individuals inside and outside the Company
  • Effective presentation skills with superiors, colleagues, and individuals inside and outside the Company
  • Effective analytical and problem-solving skills


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